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.New
Era
.opens
first European flagship store in London
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Opening:
Saturday June 9, 2007 at 72-74 Brewer Street.
W1
The New Era Cap Company will open its first flagship
store outside the US in London’s Soho this
summer. Building on the brand’s huge popularity
and bleeding edge collaborative ethos (which has
seen them work with the most exclusive street
wear brands and boutiques including the likes
of Supreme, Stussy, The Hundreds and Mishka to
name just a few), New Era now turn their sights
on this side of the Atlantic and in doing so,
promise to bring numerous European exclusives
to the New Era LDN store. |
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No
longer forced to look on in envy at the ranges
available to their American cousins, street wear
aficionados can now enjoy some super-exclusive
and limited runs. The New Era LDN store will be
the first to carry headwear from French fashion
designer Jean-Charles de Castelbajac in what promises
to be one of the most sought-after collabs to
date. |
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