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THE
STUSSY ZOOMER ARRIVES IN LONDON
- By
Dan Lewis
This
month sees the arrival of the Stussy Zoomer, the
result of a special collaborative project between
Stussy UK, Zoomerzine, Ben Wilson and Studio Oscar.
After
hitting the UK last year, the Honda Zoomer has
become one of the most sought-after scooters on
the road. Its unique styling and stripped down
design has made it a huge success in Japan and
the US. An exclusive to London’s Stussy
store, the extremely limited run of ten bikes
will each retail at £2400.
No
stranger to the Zoomer, designer Ben Wilson was
quick to snap up one of the limited run on the
scooter’s first arrival to our shores. He
set about creating what he calls the ‘ultimate
urban trawler,’ attaching racks and modifying
the headlights to utilise the bike’s frame
and storage potential.
The
key inspiration for the Stussy Zoomer design comes
from classic ‘Kustom’ culture, drawing
influence from the hot rod, low rider, skate and
BMX scenes - whilst acknowledging the brand’s
surf shop origins.
The
finished bikes are individually numbered and hand
painted, each coming with laser-etched wood panelling
provided by Studio Oscar. The ten owners will
also be provided with a special edition Stussy
skateboard and Alpha MA -1 jacket with embroidered
Honda Zoomer patch.
Created
by N – Project, a Japanese design collective,
the scooters were made in as minimal a style as
possible, to encourage owners to customise their
bikes. In doing so, the Zoomer has blurred the
boundaries between designer and consumer and managed
to obtain a charisma and appeal lacking from many
of today’s two wheeled alternatives. |
