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By Keat Looi

Cute but frightening, endearing but creepy, nostalgic but undoubtedly modern: Junko Mizuno's art is confusing, conflicted…and captivating. Described as ‘cute-grotesque’ or ‘kawaii-noir’ her designs defy categorisation, at once evoking Japanese cute, Asian horror and 1970s American comicana. I ask her what it is that people find appealing about her work: “I think it depends on the people, but maybe the naked ladies!”

Indeed, her style owes as much to the Spice Girls and Russ Meyer as it does to horror movies. “I have been, and am, influenced by many things around me,” she says. “When I was little, I kept on drawing manga, but I quit drawing after I went to middle school. After that, I was only drawing arty things, but it was Sailor Moon (a popular anime series about schoolgirls with magical powers) that got me thinking again about the power of popular entertainment like manga and anime. Sailor Moon triggered a change in the style of my work. From then on, I started to incorporate those kind of elements into my work. It gradually formed my art style as it is today.”

It's a style that comes as a bit of a shock to some: Cute semi-naked girls with big eyes, adult themes, dripping blood and zombies in washed-out fluorescent colours. “It all depends on people,” she says. “In any country, there are only three types of people: Open-minded people, closed-minded people, and people who are simply indifferent.” She favours the nostalgic 70s style because “those were the times when I was a child. The designs used back then were pretty crazy compared to today.”

Junko Mizuno was born in Tokyo in 1973. She cites legendary manga artists Osamu Tezuka and Leiji Masumoto as influences, as well as Japanese horror artists like Hideshi Hino and Kazuo Umezu. She made her debut in 1996 and moved on to illustrate booklets for the Pure Trance series of dance CDs. The comic strips became so popular that they were eventually published as a graphic novel. But it was her ‘fairytale horror’ trilogy (Cinderella, Hansel & Gretel, Princess Mermaid) that really broke new ground. The combination of childhood story and Mizuno's killer designs was a match made in, well, fairyland, yet her editor had only asked her to adapt Cinderella because he wasn't confident in her storytelling! “I think my storytelling skills have improved a bit since then” she says. “I always liked creating stories; both stories and visuals are important for me and I intend to put as much energy in one as the other for the future.”

Like many character artists, Junko also designs widely for clothing, books, toys, CD covers, TV programmes, even nightclub décor. Yet her popularity at home is relatively modest compared to the rest of the world. “Japan is a country that is not very friendly to artists who do not have too much commercial success.” She adds: “Artists are not very respected if they are not affiliated with big publishers or advertising agencies. I think I am not that popular compared to others in Japan. When I go overseas, I get treated well, so I am sometimes perplexed and overwhelmed.”

She says the number one difference between Japanese and Western fans is that “Japanese fans are shy and not very expressive; Western fans express their feelings directly.” Indeed, her cult designs have attracted a large following. “When I'm drawing my piece, I never ever think about stuff like ‘I am going to create something cool.’ My work is the result of something that comes out of me naturally, and I only focus on having fun drawing.”

There's a strong British connection with Junko's work. She was greatly influenced by the British artist, Aubrey Beardsley who is also known for ‘dark,’ ‘grotesque’ and ‘perverse’ illustrations. “I remember when I was thirteen or fourteen that I sketched many of his works,” she says. Back in 2002, she designed layouts for the BBC series Japanorama, presented by self-confessed Japanophile, Jonathan Ross. “I have the feeling of appreciation, even to this day, for having been given an opportunity to introduce my work for a very interesting programme. Jonathan Ross came to my house for an interview and he was a very nice, friendly person. He gave me lots of toys as presents.”

Speaking of toys, Junko has just contributed to the Pony Project exhibition, opening this month in New York, which challenged female artists to turn oversized My Little Pony figures into works of art: “I am a big fan of My Little Pony,” she says, “so I gladly accepted the offer to get involved. The theme for my work is witches and flames.” In the meantime, she continues to work on a new illustration book and a sequel to Pure Trance. She also hopes to host an exhibition outside of Japan. From Tokyo to New York, Paris and London, Junko Mizuno has certainly come a long way in the ten years since her debut. “I think I have grown as a human being” she says. “Rather than being desperate, I learned to focus on enjoying when I am drawing.” What about the attention and added pressure to produce? “I like to create better things and I always have a strong feeling for my work to be enjoyed by many people, but that doesn't give me more pressure.” She adds: “If there comes a time when I have nothing that I like to create any longer, only then will I want to do some other types of jobs. For now, I have many things that I want to create. I am constantly encouraged by many fans and that gives me energy.”

www.mizuno-junko.com

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